While you may not be adding as many subscribers as businesses in other industries, your subscriber lists will still be a great way for you to communicate with your current and prospective customers. First of all, your business might not be saved as a contact in your customers’ phones, and it’s definitely not already saved in the devices of your prospective clients. What do you want from visitors on your website? People in the aviation industry tell me all of the time that their company is on Facebook when we’re discussing their social media strategy. Generally, business customers make an organization-wide decision as to the choice of airline… We’re going to focus on the most effective types of marketing strategies for small businesses like yours. Certain flights, especially domestic ones, may be half or a quarter of the price of their more well-known competitors, which makes them an alluring option for those willing to travel on a budget with fewer amenities. Send an email to zanderson@aeronauticsonline.com including your name and a 3-sentence statement with some information about yourself. So many aviation companies that I consult with fear that by going digital, they lose that face-to-face contact with their customers. First, build your audience and then release your content. Your mobile app will allow you to take your personalization strategy to the next level. This year, more than 25,000 people from the industry came to Orlando, Florida to attend this annual event hosted by the National Business Aviation Association (NBAA). Let them know what kind of updated features and breakthroughs your aviation company is working on. These streams will result in high engagement rates from your audience. American Alliance uses a mix of demographic, geographic and psychographic variables in order to serve the customer. Manufacturers, aircraft owners, operators, customers, and so many other industry professionals came from all over the country to be part of this event. If you’ve got large blocks of text that are difficult to read, it’s not appealing and your points of emphasis will be overlooked. It is a cornerstone of Airbnb business strategy. Although food poisoning on an airplane is highly unlikely due to special catering services and strict guidelines, the idea of one happening is enough to make someone never fly with your airline again. You need to be able to market to new generations, like Millennials with high buying power. So it’s essential that your site appeals to search engines. We would be happy to help you take your aviation company to new heights. Furthermore, you can send marketing messages to directly to the devices of all app users in the form of push notifications. Your company will face lots of issues in the future if you can’t adjust your marketing strategy. I’m willing to bet that those tactics aren’t yielding high success rates. It is pretty well-known amongst regular travelers that the flight is by far the most expensive part of the entire trip to nearly anywhere in the world — food, lodging, and entertainment can almost always be found on a budget. Even if you have some older customers that weren’t using social media when you first acquired them 10 or 20 years ago, those people won’t be around forever. But how many of them will actually work for your business? Fortunately for me, Orlando isn’t too far from our Optimum7 offices in southern Florida. There are many different types of marketing strategies. Emirates adopts below marketing strategies to operate business … By creating a loyalty program, you will encourage flyers to become repeat customers, booking additional … High level of technology integration into various business processes. Just make sure you know how to choose an Internet Marketing and SEO company without getting ripped off. That statistic isn’t just limited to B2B companies. This program gives out frequent flyer point when customers purchase air … Share information about your business. But with that said, 78% of people prefer mobile apps to mobile websites. But now your current and prospective customers can see your face without having to travel across the country to do so. This difference means that marketing strategies have to capture two targets. So if you have an aviation business in the US, you’re definitely operating in the right place. ... of the profitability of various scheduling By phone? Business travelers requiring convenience, reliability, speed, and schedules built around business needs. Likewise, marketing strategies can help learn passenger preferences and target certain flight offers towards those likely to take advantage of them. I could spend all day talking about those three days at the NBAA-BACE event, and all of the great people that I met and spoke with (you know who you are). For example, a CEO of a Fortune 500 company who has previously purchased a private jet for business purposes shouldn’t get the same email as a prospective customer who plans to use their purchase for personal use. In fact, 38% of website visitors will stop engaging with sites that are visually unattractive. It’s one of the best things you can do to improve customer satisfaction. According to a recent study, live chat has a 92% customer satisfaction rating. Things such as improving efficiencies, treating employees well, keeping prices low where possible, and avoiding major scandals are just a few tips out there. When balancing all of this, what are some ways that airlines can compete? For example, by going digital planes can detect what services will be needed while in flight and parts can be ordered and waiting by the time the plane lands at the next airport. Reduce clutter. Companies are struggling to communicate with their audiences. To reach the remaining two-thirds of Millennials, your aviation business needs to have an active presence on platforms like Instagram, Twitter, YouTube, and even Snapchat. Once you eliminate unnecessary components of these landing pages, you’ll want to run tests on those elements to see which ones have the highest conversion rates. Each time you publish a new blog, it gives you an excuse for something to post on social media as well, which is something that we just discussed. Print ads are trending downward, while social media ad spending is on the rise. But with more buying power comes added competition. Not only will your blog be great for SEO purposes, but it also gives people a reason to visit your website more frequently. We’ve talked about social media and SEO quite a bit throughout this guide. The strategies that we’ve developed will help you improve communication with your current customers. So if your aviation business targets other businesses, consumers, or both, blogging will definitely help you improve your marketing strategy. Conditions for those working in the airline industry haven’t always been great and employees are slowly starting to turn the tide for the better. That way you can personalize the type of content that they receive. So they’ll have to search for your business online, navigate to your website, and scroll around until they find your phone number. It’s not like someone is going to just take out their credit card to make a multi-million dollar purchase online without doing anything else. Airlines Target Marketing Strategies. Conduct keyword research. This is the way of the future. Government and international organization travelers, requiring the same elements. It’s just too many steps for the consumer. 7 Trends Every Airline Should Follow in Their Global Marketing Strategies Freshen up your Global Marketing Strategy. You aviation business website will be different from a traditional ecommerce shop. Your site might be great, but there’s only so many times they can review the same content over and over. Wallace graduated from the University of Montana’s Journalism School and currently resides in Boise, Idaho. Marketing performance metrics are useful in determining not only what areas of your marketing strategy help you achieve your goals but also what areas you need to improve. However, this isn’t a sustainable business model. American Alliance uses a mix of demographic, geographic and psychographic variables in order to serve the customer. “I’m able to sell $60 million jets. On the other, the strategy must find ways to increase efficiencies and keep prices low while flights are still reasonable. When it comes down to it, perhaps the best way to convert customers and make them regular passengers is to offer competitive pricing. Most airlines have adopted customer-focused strategies … But it’s definitely not enough. Films have been popular for well over a century, but videos have become an essential element of airline content marketing strategy, our experts say. This infographic illustrates how technology sits at the heart of the sector and enables the incredible growth in Digital Marketing in the Airline industry we're seeing. People have access to their email accounts from virtually anywhere with Internet signal. Marketing is all about how well you can communicate with your audience. Things such as improving efficiencies, treating employees well, keeping prices low where possible… As we continue through this guide, I’ll show you some other ways to leverage your social media presence to improve your marketing strategy. Smartphones have changed the way that we live. It’s OK if you have followers that aren’t necessarily prospective customers. PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE RAINBOW OF SERVICE MARKETING MIX 10. I’ve spoken to professionals who tell me that they spend upward of $30,000 to $40,000 for a one-page print advertisement in magazines that get purchased at conferences. The main types of marketing strategies for the online world are: social media marketing, SEO, PPC, email marketing, and content marketing. These programs are immensely popular for those that fly with some degree of regularity, and are a great way to help ensure loyalty to a specific airline or group of partnered airlines. https://www.yought.com/blog/5-case-studies-of-successful-marketing-strategies Then you need to rely on them actually reading through the pages and hope that they see your ad. This program gives out frequent flyer … Websites that are optimized will benefit from an increase in organic search traffic. 2.3 Marketing Strategy that Implemented by Low Cost Airlines 2.3.1 Frequent Flyer Program. As a result, this will increase the chances that your profiles are seen by prospective customers with the appropriate buying power. Marketing for airlines is difficult — the market is tight and competition stiff. We’ve made certain partnerships where we know how aviation marketing works. 37% of users who receive between two and five push notifications in a week from the same app will turn those notifications off. Working with distribution channels is one of... Building customer loyalty via loyalty … In fact, B2C businesses that have blogs generate 88% more leads than those who don’t. Many budget airlines will only use one model of plane to reduce training time and costs for pilots. There are talent shortages, pilot shortages, and lack of capable technicians. I don’t need to reevaluate my marketing strategy.”. People can feel like they’re getting a private tour of a jet without leaving their couch. So you definitely need to make sure that your site is optimized for mobile devices. 4. These strategies will also enhance your customer acquisition methods as you try to reach Millennials and other groups of people with a high buying power. Segmentation, targeting, positioning in the Marketing strategy of American Airlines –. Sending letters in the mail? 21) Social media and viral marketing : Post visual posts like images and videos. Create your own loyalty program: An Airline’s loyalty program can help in reaching new audiences and converting them... 2. Tools for International Marketing Strategies. Bikevertising: WOW Air’s bike sharing scheme in Reykjavik. Network airlines and mainline … And these all center around digital marketing. Improving your SEO strategy is much more effective than just relying on people seeing your advertisement in a magazine. According to a recent study, 79.63% of all searches go to the top three positions of a Google search result. The framework that apply to the macro-environment of emirates airways The opportunities here are endless. Social media is also a great place for you to communicate with your customers or anyone else who has questions about your products and services. And the vast majority of the marketing effort for modern aviation business is about those first two. Segmentation, targeting, positioning in the Marketing strategy of American Airlines –. This paper suggests various possible marketing strategies that can be implemented by the widely successful Emirates Airlines. Right now, you’re probably getting lots of business through word of mouth. 8 Marketing Strategies for Your Aviation Business; Internet Marketing for the Aviation Industry 1. 5 Innovative Marketing Strategies Used By Airlines 1. MARKETING STRATEGIES Olivier Furrer, Radboud University Nijmegen (The Netherlands) INTRODUCTION The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall corporate strategy … While the aviation industry has made remarkable advancements in technology, it’s still stuck in the past from a marketing perspective. You need to identify the next step in the purchase process and design your website around that action. Loyalty marketing motivates the customers to remain loyal to the business by adopting loyalty programs. Featured image courtesy of Zaref Anderson / Aeronautics Online. Cost Leadership: Airlines • Fuelled by regulartory liberalization • EU Single Aviation Single Market (Easyjet, Ryanair, Cabotage) • Internet reduces the distribution cost • Air passengers has … 11 Good Airline Marketing Strategies 1. © 2021 Copyright Digital Marketing and eCommerce Development Company, National Business Aviation Association (NBAA), how to choose an Internet Marketing and SEO company without getting ripped off. When they say “any publicity is good publicity,” they aren’t talking about airline travel. Adding keywords to your website and blog won’t cost you anything. In today’s GA world, change may be inevitable, but growth is not. These bots can be programmed to gather preliminary information about the customer while eliminating the wait time to be connected. Just make sure that you use this communication channel sparingly. Providing Loyalty Programs. The customer pathway in air travel can … If you can adapt and make changes before your competitors, you’ll potentially be able to control a larger portion of the market share. According to Plunkett, ”The commercial airline industry has always been particularly vulnerable to economic and political changes” (2009). Plus, once a user downloads your mobile app, you now have another way to communicate with that person. Having a social media profile is free. Instead, you can market your aviation business to everyone in your target market with Internet access, which is all of them. You have probably heard of budget airlines. Some have also taken to improving efficiencies by incorporating more digital technologies that can help speed things up and better target marketing opportunities. Sure, people can engage with your company’s content on your mobile site. But how do these airlines afford to make flights so cheap? Travelers are very sensitive to cost, particularly for short flights. Airline Business Model Technology and business solutions that give ... Profitability Strategies with a complete marketing and planning solution Low-cost carriers excel at streamlining operations and maintaining lower costs. The preliminary analysis that B Airline should conduct and include a variety of methods such as observations, interviews with travel and airline industry professionals, economic segmentations, future projections based on marketing plan, and experience within the region and market for planning purpose… Given the large marketing share within the industry, airline business has dynamic marketing strategies to gain profitable market share as much as possible (Shaw, 2011). Everything on each landing page should be there for a reason. Be upfront with certain regulations and restrictions, don’t put important changes or details into the fine print and expect that customers will have read it. These tools can also be a powerful means of building brand identity and spreading the “word of mouth” message about the benefits of flying with your airline. Which Factors Influence Market Power At Airports? Since so many aviation businesses haven’t recognized the need to make changes, this is a great opportunity for you to gain a competitive advantage by finding new ways to market your company. Social media needs to be a major part of your aviation marketing strategy. Sales of airline tickets have historically been either direct from the airline itself or through various travel agents. Think of it like this. However, there are ways that airlines can improve their likelihood of gaining customers. To put that number into perspective, Europe has less than 4,000 business aircrafts. It’s the perfect opportunity for you to showcase your products and services. Customers are one the fundamental concerns of an airline’s business, as they are the primary source of revenue. Airlines should transform their business models and how they sell to customers, according to a recent study by Strategy&, PwC’s strategy consulting business. No-frill airlines can offer... Network Airlines. This doesn’t even account for hold times. Put yourself in the shoes of your customers for a minute here. Want to add SEO to your digital marketing strategy? But if you can publish at least a few blog posts per week, those same people will keep coming back to read your latest post. Over 30% of users say they’ll stop using an app completely if they get more than six push notifications in a week. That’s why blogs are great for your lead generation strategy. It’s probably something that won’t happen too often. Sociocultural factors are very helpful in formulating a business marketing strategy which can affect the buying behavior of the consumers.