My name is Kenichiro Yoshida. The company acquired filmmaker Columbia Studios in 1989, along with the rights to its back catalogue of movies, making Sony Pictures Entertainment an immediate force in the industry. By the late 1980s, Sony executives, especially the company president and the chairman of Sony Corporation of America, Norio Ohga, wanted to add entertainment content to Sony’s operations. What makes diversification such an unpredictable, high-stakes game? The study seeks to analyse the negative effects of Sony diversification strategies. • I am the 11thPresident in our company’s 72-year history. Thank you for coming today. This is a good example of unrelated diversification, which occurs when a firm enters an industry that lacks any important similarities with the firm’s existing industry or industries. The next year Sony introduced the first camcorder. Sony revealed a new business strategy that is ambitiously targeting an operating profit of at least $4.3 billion in the company's 2017 fiscal year (ending March 31st 2018). Horizontal differentiation is likely to increase because of Sony’s intention to increase diversification in … https://thesocialgrabber.com/marketing-strategy-and-swot-analysis-of-sony In April, I was appointed President and CEO. The adopted research design in the study will be the survey method. Its growth worldwide has been driven by its continuous dedication to innovation. Sony gained a reputation for producing innovative products that were sold through out the world. Corporate Strategy Meeting May 22, 2018 Sony Corporation • Good morning. “Outline and evaluate Sony’s diversification strategy, in the period 1987-2003” & “Do you consider the strategy changes involved to be evolutionary or a more dramatic paradigm shift in terms of Sony’s definition of the business it was in?” 4. ... diversification as a corporate strategy goes in and out of vogue on a regular basis. What is a Diversification Strategy? The company is renowned worldwide for its high-quality products and focus on customer satisfaction. Sony also implemented a strategy of diversification which is to add value to the processes of the organisation. • As you may know, Sony was founded by Masaru Ibukaand Akio Morita. Analyze the Negative Impact of Sony’s Diversification Strategy 2 Abstract Organisations adopt diversification strategies for different reasons, one being to enhance growth and increase profits. SONY is a leading brand of consumer electronics, gaming products, music, movies, and imaging solutions. Sony’s Corporate Social Responsibility Strategy & Stakeholders Walt Disney Company’s Organizational Structure for Synergistic Diversification Samsung’s Organizational Structure & Its Characteristics (An Analysis) These two divisions represent more than diversification on Sony's part, forming part of a deliberate corporate strategy. Sony also had an aim of manufacturing customer oriented products which they believed will help the company to increase the competitive advantage and will also create more value adding activities. In fact, the firm's success was instrumen tal to Japan's development as a powerful exporter during the 1960s, 1970s, and 1980s. The Diversification Strategy 5. Luckily for Coca-Cola, its investment paid off—Columbia was sold to Sony for $3.4 billion just seven years later. Mini-Case Sony's Dilemma, Matching Strategy and Structure CEO Kenichiro Yoshida Launched in 1946 in Japan. Because of this flat structure, coordination is easier and aligns with the goal of the transnational strategy.Further, communication problems are reduced with a flatter structure. Diversification and downturn. Introduction A.Q.