EasyJet stated that jet fuel prices rose “sharply” over the year, however the LCC was shielded from the full price rises due to its hedging strategy. Improve Conversions. On the other hand, British Airways was the second leading airline in … Technology innovation pertaining to marketing is moving fast, and predictions on how consumers will behave and which interests they will have are hard to make. EasyJet plc, styled as easyJet, is a British multinational low-cost airline group headquartered at London Luton Airport. The campaign ran in several European markets during 2012 and 2013. Our customers are your audience easyJet can help you to reach 6 million passengers a month through different channels and can guarantee an in-market audience throughout Europe. The study is structured in following chapters: Chapter 1 makes a brief introduction to the study, stating the purpose, rationale and objectives of the study. EasyJet … EasyJet is using them to send location-specific messages to passengers’ smartphones, Japan Airlines is tracking members of staff in the gate area, and Virgin Atlantic is using iBeacons to improve the airport experience for its premium passengers. EasyJet To Raise $1.5B From Bond As Recovery Comes Into View is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership. The airline priced €1.2 billion of seven-year bonds under its Euro Medium Term Note (EMTN) program to be issued... Monitor the market and connect your business to the people, programs and proprietary data driving the Commercial Aviation market - only available with AWIN. Advertising, space leasing, Taxis at the airport, etc. Stay Informed VCCP, the communication agency, which… EasyJet’s Lis Blair is on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data. Identifying USPs is not sufficient as the effectiveness of the Marketing Strategy of Easyjet Plc will directly depend on management's ability to communicate the identified unique selling propositions. Learn how to access the market intelligence and data you need to stay abreast of what's happening in the air transport community. It represents a greater value for the customer, created either by lower prices or by providing greater benefits and services that justify higher prices. easyJet frequently varies the mix by running Internet-only promotions in newspapers. Aviation Week & Space Technology - Inside MRO, MRO Baltics, Eastern Europe and Russia (BEER), Military Aviation Logistics and Maintenance Symposium (MALMS), Commercial Aviation Industry Suppliers Conference (ASC), Commercial Aviation Industry Suppliers Conference - Europe (ACE), A&D Mergers and Acquisitions Conference (ADMA), Aerospace Raw Materials & Manufacturers Supply Chain Conference (RMC), CAPA Latin America Aviation & LCCs Summit, Business & General Aviation Conference (BGA), Aviation Week & Space Technology 100-Year, Advertising, Marketing Services & List Rentals. The airline is 73% hedged for the current financial year at USD956 per tonne. With a fleet of over 330 Airbus aircraft serving over 35 countries, easyJet continues to grow within the continent. Some examples of USPs are the highest quality, lowest cost or uniqueness of idea. Already a member of AWIN or subscribe to Aviation Daily through your company? Marketing. Management control – a pre-requisite for survival Also available as a podcast on iTunes Awards and honours Marketing capabilities (advertising, sponsorship etc.) Boarding pass scanning, travel assistant, flight sharing, parking availability, interactive map, etc. It’s the oldest strategy in business, and by many measures the most successful. If a producer lowers its prices as much as it can, assuming a base standard of … It would have been easy then to assume that the size of screen relates to receptivity, with the smallest of the screens, the smartphone, coming in last. Strategy: 2 3. 27 advertising 28 group communication 30 PR 3 PR case studies 32 consumer communication 33 how to use Stelios appendices 35 semi annual CEO dinner 36 FAQ 37 easyGroup contacts 38 list of contacts about us 6 what is the easyGroup? In a recent study, easyJet emerged as the third best email marketer of the UK’s top retailers while Ryanair finished among the lowest scorers of the benchmark. (Graham, 2007, pp. EasyJet's early marketing strategy was based on "making flying as affordable as a pair of jeans" and urged travellers to "cut out the travel agent". Therefore their main focus is on ensuring customers know, like and understand their brand and offering. All the Genève Aéroport news and press releases, classified by year. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. Grow Your Business. Over recent years, easyJet’s steady rise in overall improvements and smarter marketing strategies led to a 51 percent increase in annual profits last fall.