It offers its broad market the limited services they provide effectively. But their real deal happens in the auction section, which is the real money generator. Brand awareness usually follows, There will be segmentation of the target market using home pricing, not home sizes, as home price will be adequate in this area. You can also find out how to redeem your eBay Gift Card or check your gift card balance. Sports Authority is an industry leader providing a wide variety of brand-name sporting goods, relatively similar to Dick’s. The majority of the people are Caucasian and have a household income of $100,000. In the drop down menu. It is one of the leading e-Commerce websites of all time. These cookies will be stored in your browser only with your consent. Therefore, all kinds of buyers and sellers get attracted to their services. Top brands, low prices & free shipping on many items. According to Yahoo Finance, “The company operates over 450 stores in 45 U.S. states very similar to Dick’s 500 stores in 44 U.S. states. With such a broad marketplace and offering so many formats (auction, fixed-price, classifieds) and conditions (new and used), it may seem to some like an odd question. It is important to mention that the website is quite popular among kids (age 15-19) nowadays. But on average, 20-34 years old users have a fair count too. eBay Inc. (/ ˈ iː b eɪ / EE-bay, stylized eBay) is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. Within this demographic “space” requirements are continually challenged by the availability of funds to acquire it, particularly when speaking of home renovations and expansions. To be the Best Source of Business Strategy & Analysis. They focus on specific types of services while listing products, so it is a “service focused” kind of website. We'll assume you're ok with this, but you can opt-out if you wish. eBay’s marketplace is second only to Amazon with an innovative model of consumer-to-consumer on top of business-to-consumer sales. Hey Guys! Target Products 690 followers otdavid587 ( 6604 otdavid587's feedback score is 6604 ) 100.0% otdavid587 has 100% Positive Feedback Welcome to Target Products eBay Store. 80% of products are brand new and sold at a fixed rate on the site. From the article stated in Harvard, potential client make the last move; order. EBay Target Market Report It manages 2 billion transactions per day. Lower to Middle Income, Expanding Families; TARGET MARKET Home Depot focuses heavily with DIY(Do-it-yourself) consumers. It is a website that made, https://www.majortests.com/essay/Ebay-Target-Market-F3QVNKGQAA.html, https://research-methodology.net/ebay-segmentation-targeting-positinoing/, https://www.bartleby.com/essay/Ebay-Target-Market-P3J3L443TJ, https://www.macrotrends.net/stocks/charts/EBAY/ebay/net-worth, https://www.bigcommerce.com/blog/ebay-marketplace-statistics/#ebay-statistics-to-make-any-sellers-head-turn, Social Factors of PESTLE Affecting Businesses. Then you van have your eBay items go to Facebook One word of advice. Based on analysts offering 12 month price targets for EBAY in the last 3 months. The first product, eBay had auctioned successfully, was a broken fountain pen to a broken pen collector. Average Income: the website is originally an online auction platform. TARGET MARKET EBay has a very wide range of target marketing mainly because of the wide range of product available at it’s website. eBay Positioning: eBay is positioned as a global online market place which facilitates shopping through – auction, fixed pricing and classifieds. First and foremost, a major competitor of Dick’s Sporting Goods is Sports Authority. An online auction company, created as just a hobby, is now worth $34.27Billion. By being a pioneer out there and continuing to get innovative, Amazon. So, the household income range is a bit high. Creating brand awareness accomplishes a number of objectives for businesses that are seeking to increase revenues in the market place. Stay up to date on the latest stock price, chart, news, analysis, fundamentals, trading and investment tools. But opting out of some of these cookies may have an effect on your browsing experience. In addition, eBay has a presence in Latin America through its investment in MercadoLibre. What Are The Pros And Cons Of Starting A Freezone Company In UAE? Your target audience will dramatically influence your eBay listing branding, messaging, style, and voice – allowing you to create marketing materials that capture the buyers who count most. Thus, they create a very compelling customer-business relationship. Most of them don’t even have kids. However the risk of having a small targeted market may be too small to generate needed volume of a business. Gender: The gender ratio is almost 1:1 for male (53%) and female (47%) buyers. My name is Richard Andrew. Anyone trying to sell their product, old or new, always considers eBay. Brand awareness drive has to be supple enough to grow with the firm and be able to adjust if necessary. eBay SWOT Analysis; eBay Strengths: Below are the Strengths in the SWOT Analysis of eBay: Therefore, the, a gradual process since its very beginnings to when the first transaction took place. Message 3 of 3 1 Helpful Share Post. My interest areas are Economics, Financial Analysis, Stock Analysis, and Business Strategy. Buy & sell electronics, cars, clothes, collectibles & more on eBay, the world's online marketplace. 8% market uncover, Amazon. So, anything you may find a bit iffy, you can find it on eBay for sure. This kind of confusion drives in-store and consumer support inquiries and results in unneeded internal inefficiencies and increased 'hidden' G&A expense to deal with these issues - price matches, returns, refunds, redeliveries, etc. This will be the largest of the three identified Target Markets, consisting of approximately 1/2 of the, with an outcome-oriented culture which emphasizes sales performance. This website uses cookies to improve your experience while you navigate through the website. When #eBay Target store pricing is out of sync with Target's online and B&M stores it just makes matters much worse. I have finished my graduation with a major in Economics. Types of buyers: The buyers are mainly collectors of unique and specific properties as the highest-grossing merchandise is antique and collectibles. eBay segmentation, targeting and positioning relate to marketing decisions and efforts associated with the identification of specific group within the population that eBay … Age range: The money spinner users of eBay are from the age range of 45 years and up.