The series, which debuted in 2018, was launched to shine a light on visionaries doing extraordinary and inspirational things behind their Mac, fusing the relationship between creativity and technology, according to Ad Age. Titled "Test the Impossible," it nudges Mac users to aim for the impossible. Narration to the commercial is as follows: “You have no idea what you’re doing. But he isn't doing it in a swanky studio – he's doing it at home. Apple released a new Behind the Mac ad. Fly Away Tones and I By lascancionesdelatele.com. The song in Apple's "Behind the Mac" ad may sound very familiar, but without any vocals, some are having a hard time placing exactly where they've heard it before. That was three years ago, and now, the 24-year-old activist, whose anti-establishment stance on the music industry and subsequent re-emergence as an independent artist, has become the soundtrack for one of the largest brands in the world. But Apple’s ads are an oddity in a field that often prizes the big and flashy over simple and elegant. The commercial concludes with a portentous voiceover, accompanied by scrolling black text (in Apple's early signature "Garamond" typeface); the hazy, whitish-blue aftermath of the cataclysmic event serves as the background. Apple ‘Behind The Mac’ Commercial – Meet the Creators – Song by Labrinth Here’s a look at the first ‘Behind The Mac’ TV ad that we’ve seen for a while from Apple, and one that stars some of the British creative scenes key artists, actors, and musicians. I would rather die than be controlled. 8th 2020 9:33 am PT. What you need to know. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. Instead of Raury's lyrics [via Genius] to "Take Back The Power," the ad features a woman voiceover artist, saying, "There's a certain kind of person who doesn't take no for an answer. Back in November of 2020, Apple not only launched upgraded lines of their MacBook Air, 13-inch MacBook Pro, and Mac mini at their virtual Apple Event, but they also celebrated the occasion with the debut of their "Behind the Mac" ad campaign, featuring a black-and-white montage of celebrities, activists, musicians, and journalists literally working behind their Macs and Apple devices. While the ad doesn't specifically mention it, we're to assume that Blake is stuck at home – in his home studio, no less – due to the COvID-19 situation. Neil Gaiman’s APPLE “Behind The Mac” TV Commercial Voice-over! Apple have just brought out a new Behind The Mac commercial, this time titled ‘Make Something Wonderful’. Download or preview at Amazon. And considering the story behind the song, it's unsurprising that Apple chose it when they did. Watch Steve Jobs unveil the Mac The future is now, because today marks the 30th anniversary of "1984," the iconic Super Bowl ad that heralded the debut of Apple's Macintosh computer. Because they were so enamored with the commercial, some owners re-aired the ad for months after Apple’s contract ran out with ScreenTime. Behind the Mac people are making wonderful things and so could you. According to Apple Insider, it's "Take Back the Power" by Raury, and Apple couldn't have chosen a better artist to illustrate their message. We'd rather defy the rules and amaze. Never got a set at the table so we can't sit and behave. Under the title of “Apple: Behind The Mac”. Director Spike Lee, artist Takashi Murakami, and fashion icon Iris Apfel appear as well (posted on YouTube). It's the instrumental version of "Take Back The Power," by Raury (pictured above), the multi … The commercial concludes with a portentous voiceover, accompanied by scrolling black text (in Apple’s early signature “Garamond” font); the hazy, whitish-blue aftermath of the cataclysmic event serves as the background. Too often, advertisements are designed to distract, to misdirect like a trained illusionist. In the company's latest Surface commercial, a narrator asks a man named Mackenzie Book (Mac for short) a series of questions about how Microsoft's laptop compares to Apple's. The 1984 ad is considered the greatest commercial in the history of the SuperBowl, and it was updated in … Apple is running a series of television commercials for the Mac in a new ad campaign titled “Behind the Mac”. And you’ll see why 1984 won’t be like “1984. Apple Mac TV Spot, 'Behind the Mac: Make Something Wonderful' Ft. Oprah Winfrey, Song by Hauschka The song in Apple's 'Behind the Mac' commercial … He explained, "I want[ed] out of the label when the people who believed in me transition jobs to be replaced by strangers who don't know me." The song in Apple's "Behind the Mac" ad may sound very familiar, but without any vocals, some are having a hard time placing exactly where they've heard it before. This commercial was released in June 2018 in United States. It includes musicians like Lady Gaga, Billie Eilish, Kendrick Lamar, and Pharell, as well as entertainers Jonathan Van Ness, RuPaul, and Donald Glover. This is a commercial ad of Apple Mac. Apple’s “1984" ad for the original Macintosh computer ran in its full 60-second length only once on national television — during the third quarter of Super Bowl XVIII on Jan. 22, 1984. They parade in, trailblazing, eyebrow-raising, status quo-breaking, grazing greatness, braving hatred and taking up space. It reads: "On January 24th, Apple Computer will introduce Macintosh. When Apple released its new lineup of MacBooks and the new Mac mini with its brand new M1 chip in November 2020, it also dropped its newest ad, "Greatness," in its "Behind the Mac" campaign.